Why is there an apparent suicide in my email.....?

So I got an email and this was one of the "Product Pics". 

I shop at this site so I was confused.  Its tiny and all I saw was the bloody wrist.  Then I looked down... "Vampire Vineyards"... oh...Oh...OH!  Okaaaaaaay that makes a bit more sense. 

I mean there is still a dead woman...man...person in my email but its cool cause ya know Dracula and whatnot. 

I clicked on the pic to see and I was shown this...

Buy it here

...Why it loaded on pic two is beyond me.  Regardless now I want Vampire wine because....reasons. 

I mean I don't need 4 bottles equating to $15 a bottle....B**ch must be trippin'! 

I saw this brand at my local grocer...for $10.99...totes going to get some later.  I'm....